[marketing solutions]
To create your web page dedicated to Bazzara Caffè, we provide you with a company description outlining the strengths of the brand and the peculiarities of our products. Your customer will thus be able to learn about our brand and appreciate it, which will lead to an increase in conversion.
On the web page containing the presentation of Bazzara as a company and brand, you can insert a corporate video that conveys the mood of the brand. In this way you can offer your clients an immersive experience that goes beyond words.
To create the product page, Bazzara provides 2 high-resolution render images for each product (one front image and one with a 45' angle) on a transparent background. These illustrative materials comply with the best practices of e-commerce and are fundamental for selling the product through your e-commerce, as they allow your customer to notice and appreciate the details of each product and its packaging.
To complete the product page, Bazzara provides a short descriptive text for each coffee outlining its technical characteristics and describing the peculiarities of the product (aromatic notes, coffee type, origins, type of roast, format). Just copy and paste the text onto the product page and you will directly have all the information necessary to present and sell Bazzara coffee.
The radar chart is a universally recognized representation used to describe the aromatic notes of a coffee. The chart provided by Bazzara can be uploaded to the product page as a sales orientation tool to help the customer perceive the aromatic notes of the coffee he is interested in.
Each product in the Luxury Bazzara line is accompanied by a professional 30-second video advertisement that presents a single product or a line of products. You can insert this video into the product page to provide further information about the coffee or use it on the homepage of your e-commerce to draw attention to a single product or line by increasing its visibility.
For each product, Bazzara provides lifestyle images, i.e. of the coffee bag inserted in scenes of daily life, which can be used in your social media marketing and email marketing campaigns, in order to promote the products you sell through your e-commerce. Following the best practices for e-commerce, it will be important to use the render image with a white background on the product page, while on your social/email/website/e-commerce homepage channels you can use lifestyle images that are more evocative and captivating in the eyes of your visitor.
Bazzara can create personalized banners, headers and pop-ups to be inserted on the homepage of your e-commerce, or in other spaces on your website, with the aim of promoting a new product or communicating about promotions.
If you intend to create a proprietary e-commerce or need assistance in creating the Bazzara page within your site, Bazzara provides the service of creating templates (mockups) for the homepage (with the presentation of the brand and its products) and for the product pages (with the description of each coffee and purchase button). Starting from these graphic layouts, provided by the Bazzara marketing department in compliance with the brand guidelies, your developer will be able to proceed with the technical work.
To support you in defining the strategy involving social media, Bazzara has created a document to help you exploit social media platforms in compliance with the guidelines relating to brand representation (image, transmitted values, and tone of voice). Inside you will find instructions on how to open and manage your accounts, publishing suggestions and information on recommended hashtags and tags to use on social media.
Bazzara offers its customers more than 500 high-quality professional photos, organized in thematic folders (for instance: ‘barista’, ‘holidays’, ‘Italian lifestyle’), which are accessible anytime. These images feature models with products, images of coffee bags or images that convey the mood of the brand. Images like this are ideal for storytelling and non-commercial communication on social media.
Bazzara generally has 3-4 new photoshoots in a year to continuously provide its clients with new material. These are real campaigns that involve professional models and photographers, dedicated stages and meticulous post-production work.
For some products, there are pre-packaged Facebook/Instagram posts that can be used by selecting a suggested image and pasting the resulting text written specifically for social media channels. Alternatively, it is possible to take inspiration from the posts you will find on the official Bazzara Instagram account (@bazzara.caffe).
For some products, in addition to the commercial, Bazzara has created a series of short 15-second videos to be used as Instagram/Facebook stories on your social media channels.
Bazzara can create personalized window stickers for your point of sale or medium-large sized billboards to direct traffic to your point of sale. The personalized graphic support will ensure that you have tailor-made material to be printed on site.
If you are a Bazzara Ho.Re.Ca distributor and want to supply your points of sale with branded material, you will be able to provide them with coffee and cappuccino cups, glasses, milk jugs, aprons and more, all branded by Bazzara. In this way, your clients will be able to market their choice of serving Bazzara coffee by offering their customers an on-brand experience.
For your café, restaurant or point of sale, Bazzara offers a single or double-sided illuminated signboard to be installed outside your premises.
To satisfy all consumer needs, Bazzara can create customized graphic designs for take-away cups that you can purchase directly from Bazzara or produce on-site using your trusted suppliers.
Bazzara can create flyers (A6 format) for the counter of your store which focus on a specific product for a launch or promotion.
For the TVs or screens inside your store, Bazzara can provide you with several commercials to run in a loop, featuring both the brand and specific products. In this way you will always have different advertising messages providing your customer with an immersive experience.
To personalize your customer's visit as much as possible, Bazzara has created cardboard saucers to place on the saucers of Maniko coffee and cappuccino cups. These elements will provide the aromatic and taste notes of the coffee your customer will be drinking, thus guiding their tasting; at the same time they will highlight and promote the coffee being served.
To make your customer's experience unique even after purchase, the customer will be able to take Bazzara products home in a Bazzara branded tote bag. These bags are made of natural cotton and display the Bazzara logo.
