Bazzara and Rugby Venjulia: a renewed partnership which celebrates the idea of being a team and the shared values of inclusion

Production, export, training, and important collaborations which go on over time: Bazzara, the historical Trieste roasting company located in the city centre, and the guys of the Venjulia Rugby Trieste A.s.d. continue to live together their adventure making official the renewal of a partnership born to share ideas.

A pair which couldn’t miss, and which is especially important for the company. This partnership is, indeed, in its second year and if Bazzara was before only a partner of the Under17 category, this year the support is widened and it also goes to the male senior group FIRSTXV and the Under19, right by reason of a great understanding and a sharing of values with this sport association and, more in general, with the whole rugby world.

Determination, team spirit, respect, loyalty, and inclusion: these are the funding values of rugby which are shared by Bazzara and pursued with cohesion and belonging spirit by the members of the Venjulia team. Bazzara strongly believes in sport, “we have always said”, states Franco Bazzara, President of the company, “that rugby is a sport that arouses us because we believe it can be considered a good life training. It is a sport characterised by fair play, hard work, strategy, fair combativeness and the will to celebrate together after the match”. This is an attitude that the company shares also in the world of coffee and of work in general. That it is why it decided to become exclusive sponsor also to realise several and interesting initiatives.

Mauro Bazzara, CEO of the company, explains, “there are many elements in common between rugby and our business vision. Among them, honesty and loyalty cannot be forgotten”. Another objective that the company has always aimed at in its communication compromise, is networking, the idea of creating connections between professionals and enthusiasts. Bazzara wants, indeed, to celebrate the Trieste rugby being the sponsor of the three categories and allowing sport to show the great shared value of “united we are stronger”.

Rugby teaches us that to get a try, hard work is needed.”, Franco Bazzara adds, “It teaches us that we need to train our body but also our mind because strength, strategy and self-control are equally needed. It also teaches that nobody can do anything alone: the group, the community are fundamental. Together and with determination obstacles can be overcome and goals can be reached: this is the sense of life, this is what we try to do every day in our company. A united group which always does its best.

Rugby is a sport where physical strength is needed, but it is never violent. It is spectacular but never rough, respecting the opponents is a key value. It needs determination and collaboration among the team members, without individual protagonists. Every player is important. These are principles which Bazzara has always shown in its work to promote inclusive projects and in its sense of belonging to a producing sector which has a very long tradition.

Mauro Bazzara says, “in this sport players confront themselves but they look each other in the eyes and after the match, they hug each other, they laugh and joke together. I think that this friendship and loyalty spirit is a feature both of the rugby and of the coffee world, one of the few where the value of the words is still untouched and where the competitor companies have created among them a similar relationship to the one opponent teams have: they are rivals but they respect each other because they have suffered, fought and cried together”.

Rugby can be for young people a healthy education to sociality: it develops the team spirit, the sense of discipline, the ability of managing one’s aggressiveness and behaving with responsibility. “It shapes a strong character in a strong body. It teaches us to overcome the difficulties of life and as a company we support rugby in Trieste because it represents a growth opportunity which we can offer to our children and to ourselves”, concludes Franco Bazzara.